Since its establishment, the Madeiran Business Innovation Centre (BIC Madeira – CEIM) has promoted and brought to life the spirit of entrepreneurship, by providing direct, hands-on support to innovative ideas/projects. 

In order to foment the increase of new projects at a regional level, CEIM felt the need to go looking for future Madeiran entrepreneurs in amongst school-age Madeiran adolescents.

With this in mind, “rs4e” was created – Road Show for Entrepreneurship, a project which involves around 1000 students on an annual basis, between the ages of 16 and 25.